
Market Analysis in a Feasibility Study
Market analysis is the part of a feasibility study that decides where to place a practice and whether the numbers hold up. Here is why it matters.
Independent practices in Pennsylvania compete in one of the most consolidated healthcare markets in the country. Large health systems employ a growing share of physicians, several of those systems also own insurance plans, and the commercial market is concentrated among a handful of regional payors. At Complete Healthcare Business Consulting (CHCBC), we help physician practices, ambulatory surgery centers, and imaging centers increase market share with the right staffing, a solid foundation, favorable contracts and robust plans, and optimized operations to stay profitable and independent. From revenue cycle assessments and payor contract negotiations to compliance and compensation planning, our work is built around one goal: a healthier business behind the care you deliver.
Pennsylvania practices face a set of pressures that look different from Pittsburgh to Philadelphia and from Erie to the rural counties in between. Medical Assistance is changing, with new federal work requirements and more frequent eligibility renewals that put more pressure on front-desk verification and increase the risk of coverage gaps and unpaid claims. Staffing shortages hit independent offices hardest because health systems recruit from the same pool. Lawmakers in Harrisburg are weighing closer state review of healthcare transactions, which affects any owner considering a sale, merger, or affiliation. And rural practices continue to carry more of the access burden as regional hospitals come under financial strain.
CHCBC brings more than 30 years of healthcare business consulting experience to help address these challenges. We start with your numbers, benchmark them against the market, and give you a clear plan, whether you are stabilizing cash flow, renegotiating contracts, planning a new location with a market feasibility analysis, or preparing for a transition.
Find where revenue slips between the front desk and the bank deposit. CHCBC reviews eligibility checks, coding accuracy, charge capture, denials, and follow-up for Pennsylvania practices, then builds a plan to shorten the time to payment. With Medical Assistance moving to more frequent eligibility renewals, clean verification at every visit matters more than ever.
Pennsylvania’s commercial market is dominated by regional Blue plans and insurers owned by the same health systems independent practices compete against. CHCBC uses published payer rate data and fee schedule analysis to show where your rates sit in your market, then negotiates reimbursement and terms that reflect the cost of care you deliver.
Know what every service costs to deliver, what every payor pays, and maximize revenue through correctly setting your gross charges, leaving no money on the table. Our fee schedule analysis identifies underperforming payors and any default-rate services, lays the foundation for payor negotiations, and ensures Pennsylvania practices can give clear financial expectations at the time of service.
An objective review of how your Pennsylvania practice runs day to day. We evaluate staffing, scheduling, workflows, technology use, and financial reporting, benchmark the results, and deliver a prioritized action plan that helps a lean team do more without adding headcount.
Recruit and retain providers in a market where health systems set the pace on pay. CHCBC benchmarks physician and staff compensation, benefits, and production, evaluates pay models, and aligns incentives with performance so your structure stays competitive, defensible, and sustainable.
Health system expansion and private investment continue to reshape Pennsylvania healthcare, and state and federal lawmakers are weighing closer review of healthcare transactions. CHCBC helps practice owners understand what their practice is worth, evaluate offers, and plan a transition that protects their interests and their patients.
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Client based strategies designed specifically for your business.
Over 30 years of experience as a Certified Healthcare Consultant.
We provide fresh ideas and successful results to your business.
Pennsylvania practice owners want an advisor who works for them, not for a health system or a payor. CHCBC is an independent firm led by Jackie Coult, CHBC, and the entire team (Samantha Forkner, MHL, CHBC, and Milan Rogers, MOT MBA, CHBC) are all Certified Healthcare Business Consultants. Our team has completed more than 252 practice startups and served more than 1,800 clients worldwide, and we are members of NSCHBC, MGMA, ASCA, HFMA, and more.
We work directly with physicians and administrators, with no cookie-cutter programs. Whether your practice needs a fee schedule analysis before a contract renewal, a compensation plan that keeps providers from leaving for a health system, or to streamline the revenue cycle before a transaction, we deliver practical recommendations your team can act on. Learn more about our team.

Market analysis is the part of a feasibility study that decides where to place a practice and whether the numbers hold up. Here is why it matters.

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